Author: HomeFreeMedia

Benefits of Cloud-Based Software Programs

For a time, cloud-based software was known as “software as a service,” or SaaS. Basically cloud-based software is a business model that uses licensing and monthly fees to allow the users to have access to using the software on the owners’ servers. The user will access the software using a special URL, username and password. As long as the user pays their monthly fee, they keep the software. There are many benefits of using cloud-based software – here are eight of them. 1. Automatic Updates Included – No more having to pay a large fee to upgrade outdated software. Now the upgrades happen anytime they’re needed without you worrying about them at all. It all happens seamlessly within the cloud-based system and you don’t even have to give it a thought. 2. Work from Anywhere – You are no longer tied to your desktop where the software is loaded. Now you and your staff can literally work from anywhere, often using many different types of devices. Location is now only limited to having a device and internet connection. 3. Scale Up or Down as Needed – Start small and build it bigger. You can even downgrade when needed during slow seasons. Most cloud-based software programs allow you to upgrade and downgrade easily without affecting the functionality of the software. 4. Smaller Start-Up Costs – A small business can get...

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The Top Five Problems Small Businesses Face and How to Overcome Them

There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because every problem has a solution. Just like anything else, building your business is a process that takes a lot of work. We’re going to take a look at a few problems you’re likely to run into and how you can overcome them. 1. Developing a Business Plan Before you even get started you need to develop a business plan. Your mission statement for what you want to achieve with your business needs to be very clear. If you don’t have set goals, you won’t have anything to reach for. Prior to getting your business off the ground, sit down and write out a business plan. Brainstorm what you want to achieve. Where do you see your business six months from now? Where do you see your business one year from now? These are things you need to figure out. 2. Marketing You can build a business all you want but if no one knows about it, you’re not going to get very far. Developing a marketing strategy is a must. You need to cover all angles when it comes to marketing. That includes both internet marketing and conventional marketing methods. Whether you love it or...

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What Reaches and Motivates Men to Buy

When making purchase decisions, men tend to think logically. They determine that there is a problem, search for information, evaluate the alternatives, then make their purchase. Most men are motivated to buy anything based on a perceived need. Once they recognize the need or identify a problem that needs to be solved, they go through information seeking. The process of seeking information goes like this: What do they know already? – Men tend to search their own memories and thoughts to figure out what they already know about the issues. Sometimes, if men think they already know enough they will make a purchase right away. It depends on how strong the need is, or how urgently they need the problem solved. What do their friends know? – Next, men are likely to ask their friends what they think about their need. They like to find out how others have solved their problems. Men value the advice of their friends about what to buy and where to buy. Men trust their friends and value the information that they gather from them. What external information can they find? – Men then tend to do research using both personal computers as well as mobile devices to find the information and confirm the information they previously thought was true as well as whether what their colleagues thought was true. Men are more likely...

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Women Shoppers versus Men Shoppers

There is a saying that women shop, and men buy. This is somewhat true. Men are more likely to make a faster decision if they believe they’re getting a good value at the moment, while women are more likely to take their time understanding the company’s values in addition to the quality of the product before buying. Hunter-Gatherer Society There are some theories about the hunter-gatherer society and how it affects the way men and women shop. Men hunted, and women gathered. Men had to find their prey and spear it right away or lose it. Women would forage for the just the right berries, and just the right mushrooms or they risked killing their family. Some claim that this is why men buy, and women shop. It’s all about survival. Women Buy More Than Men There are a lot of jokes about spendthrift women, and how women control the purse strings, but there are reasons for this. Even in today’s modern society, women do most of the child rearing and caring for a family’s needs. Therefore the lion’s share of shopping falls to women. Not for handbags and shoes, but for items her entire family needs. Appeal to Women to Access Others Women buy for men, their parents, their children, and their friends. If you want to sell your electric razor, you need to appeal to the woman...

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How to use SMS to Launch a Product 

SMS marketing is a very flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who hasn’t experimented with SMS marketing, you’re missing out. One great way to use SMS is to launch a new product. Just like with email marketing, customers opt in to receive your text messages. As you build your list, you will send the customer or potential customer messages to announce new products, send them to a new website, and more. It’s not unlike email marketing but the messages need to be shorter, more direct, always have a call to action, and offer a simple way to opt out in each message. Once you get through those issues, your message is as good as in the customer’s hands. 1. Build Your SMS List – Use every avenue at your disposal for building your SMS list. If you have a store front, ask for cell phone numbers at checkout, whether it’s an online store or a bricks and mortar store. 2. Tease Information out to the List – As you get new sign-ups, be sure to send them a test message and allow them to opt in or out, remind them where they signed up, and...

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SMS Marketing Ideas

There are many benefits to SMS marketing such as increased customer loyalty, wider brand awareness, improved customer relationships, better sales, and the fact that as far as marketing is concerned it’s an inexpensive marketing method. To get started with SMS marketing, you’ll want to get people to sign up. You can use all of the following ways to get people to do that: 1. Signage – If you have a bricks and mortar business, simply ask people to sign up, or put up a QR code that they can scan with their phone. 2. Radio – Yes, radio ads still work, and you can make it short and sweet by asking them to text you at a specific number that will opt them into your SMS list. 3. Billboards – You won’t need that many letters on a billboard to get your audience to view it and text you to get on your list. 4. Email Messages – Already have an email list? Send out a message with a free offer that requires them to provide their mobile number. 5. Website Sign-Up Forms – Ask for mobile information on your web sign-up forms. 6. Social Media Sign-Up Forms – Ask for mobile numbers on your social media sign-up forms, along with email addresses. 7. Newsletters – Do you send out email or paper newsletters? Use the distribution to get...

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Tips for Recruiting Speakers for Your Webinar

The best way to host a webinar is to recruit speakers for it that have something to say to your audience that will resonate with them. They could be movers and shakers in your industry, they might be others with whom you work often, or they might even be people within your audience who have a great story. There is no one way to get speakers for your event, but there are ways in which you can make your event seem like the best one for the speakers. Choose the Topic in Advance Before even thinking about inviting speakers...

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Tips for Marketing Your Seminar

Once you decide to have an online seminar, you will need to market it to make it successful. If you want anyone to come, you have to tell people about it. And of course the more people you tell, the more people who will sign up and come to your online seminar. Blog about Your Seminar Don’t keep the seminar a secret until it’s time to have it. Instead, starting about six weeks before the seminar, start talking about it on your blog. Build buzz by hinting about the entire event from start to finish. You can talk about...

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How to Double Your Seminar Attendance

Having an online seminar is a great way to market and grow your business. But, if no one shows up it can be pretty worthless. Sure you can record it and share it with others later, but in reality you want as many people to show up as possible. The following tips will ensure that you double your seminar attendance easily. Pick the Right Topic You must really know your audience well to know what type of information they’d like to hear in online seminar format. Understand your audience’s needs, and select a topic that is an overview and...

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Simple Ways to Increase Your Seminar’s Value

Offering your audience an important online seminar on a topic of interest to them will grow your business in ways that you may not have considered. But, it’s not just about having a seminar; it’s about giving your audience a seminar that they won’t soon forget, and then remembering that it’s not over just because the seminar is over. Invite Popular Guest Speakers You can increase the value of your seminar immediately by inviting the right guest speakers. You want guest speakers who are popular to your niche, but who don’t compete directly with you by selling the same...

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Tips to Create Subscriber-Friendly Content

Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do it for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to the lack of emails and so many other emails. These nine tips will help you avoid all these situations. Really Know Your Subscribers Before you attempt to get one subscriber, ensure that you’re attracting the right people to your email list. Having just anyone...

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Narrow Your Focus to Broaden Your Sales

One of the biggest mistakes a small business owner can make is to cast too wide a net when it comes to who they will serve and the products and services they offer. It might seem counter-intuitive to narrow your focus to make more sales, but when you have a small business it’s the best way to earn more money with less effort. There is always someone out there who is able to charge less money. In that case, don’t compete on price. Instead, narrow your niche and compete on specialization. Show your market how special your product or...

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