Author: HomeFreeMedia

Simple Ways to Increase Your Seminar’s Value

Offering your audience an important online seminar on a topic of interest to them will grow your business in ways that you may not have considered. But, it’s not just about having a seminar; it’s about giving your audience a seminar that they won’t soon forget, and then remembering that it’s not over just because the seminar is over. Invite Popular Guest Speakers You can increase the value of your seminar immediately by inviting the right guest speakers. You want guest speakers who are popular to your niche, but who don’t compete directly with you by selling the same...

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Tips to Create Subscriber-Friendly Content

Many times people subscribe to a mailing list and then immediately unsubscribe. Why do they do that? They do it for a variety of reasons – from not feeling like the content was directed toward them, to feeling like they get too many emails, or worse because they forgot they ever signed up due to the lack of emails and so many other emails. These nine tips will help you avoid all these situations. Really Know Your Subscribers Before you attempt to get one subscriber, ensure that you’re attracting the right people to your email list. Having just anyone...

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Narrow Your Focus to Broaden Your Sales

One of the biggest mistakes a small business owner can make is to cast too wide a net when it comes to who they will serve and the products and services they offer. It might seem counter-intuitive to narrow your focus to make more sales, but when you have a small business it’s the best way to earn more money with less effort. There is always someone out there who is able to charge less money. In that case, don’t compete on price. Instead, narrow your niche and compete on specialization. Show your market how special your product or...

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How to Find Your Peers Online and Offline to Get Advice

The best people to get advice from happen to be your peers. But sometimes, especially if you work from home, it can be difficult to locate the right people if you don’t know where to start. Thankfully the best place to start is right on your computer. 1. – This is a website that specializes in helping you organize or find like-minded people locally with whom to associate. Start by setting up a targeted profile. Once you’re done with your profile, do a search on groups that you might want to join using keywords that fit your niche....

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How an Affiliate Program Can Springboard Your Sales

Marketing your products and services alone can become expensive and overwhelming, but with some products and even services you can create an affiliate program that will springboard your sales to the next level. First, if you’re not sure yet what an affiliate program is – essentially you attract people who want to earn money within your niche promoting your products and/or services to their audience for a percentage of sales. For internet marketers, this process is typically run using affiliate management software such as JVZoo, aMember, 1shoppingcart, ClickBank, eJunkie, or the multitude of others depending on your products, goals...

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Tips for Publishing Your First Magazine

Before you publish your first digital magazine it’s important to understand what’s important about publishing a magazine. You can increase your audience, give more to your current audience, and find a new income stream via either subscriptions of the magazine or advertising revenue. Here are eight tips to get you started. 1. Start with Building a Potential Subscriber’s List Before you consider producing a digital magazine it’s important that you have people who want the magazine. Start with building a mailing list or two using the categories that you plan to cover in the magazine to attract the subscribers....

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What to Do and Things to Consider before Publishing

When you decide to publish a digital magazine it’s important to do your due diligence about what’s involved before you spend the time and money doing it. It can take a lot of resources, time and effort to produce a digital magazine – almost as much as it takes to produce a paper magazine. Therefore, it’s important to study what it takes to create a professional-level magazine that your audience will enjoy. 1. Survey Your Audience What does your audience want to see in a magazine you publish? Ask them. Use your email list to send out a questionnaire...

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Tips for Creating a Positive Relationship with the Media

Working with the press in a positive manner is an essential skill for a smart business owner to learn. It doesn’t matter if you have a small “from home” firm or a large bricks and mortar business. The press can make you or break you when it comes to getting the word out about your products and/or services. Here’s how to create a positive relationship with the media. 1. Know Their Deadlines Learn the different deadlines that your contacts work under and always seek to meet them. The press works under very stringent guidelines and if you want to...

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How to Find Hidden Hacking on Your Website

Website security is an imperative today due to the numerous ways that hackers will use to find their way into your website to cause problems, steal your content, and even affiliate income right out from under you. Even large business sites get hacked. Many of you probably were aware of the issues, Twitter and even Facebook have had due to hackers. Even the Federal Government isn’t exempt from getting hacked. Understand What’s in Your Files Hackers want their links out there because it helps their site get ranking. Luckily Google has cracked down on the practice but unfortunately...

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What to Do If You’ve Been Hacked

Unfortunately, it’s probably just a matter of time before your website is compromised in some way. The important thing to do is to try to implement all the security you can, and be prepared and know what to do in advance in case it should happen anyway. 1) Don’t Panic If you’ve made sure to be prepared, you have nothing to worry about. You’ll be able to repair the damage, and get your site back up and running in no time if you’ve done the things you needed to do such as back up your information, back up your...

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Seven Things to Do with Your Hands to Influence Others during a Conversation 

The gestures you make with your hands sends a lot of messages to those around you. Sometimes you accidentally send messages that you do not want to send. Learning how to control your body language and what to do with your hands can make a huge difference and help you influence others during any conversation. According to the International Society for Gesture Studies (ISGS), speakers who gesture more develop more rapport and trust with their audiences. They’re seen as warm and trusting rather than stuffy and dishonest. Take some time to look at YouTube videos of speakers who are considered good. They use their hands to make points and to involve the audience in the conversation. This is true wither it’s a speech or a one-on-one conversation. 1. Shake Hands Properly – Learning the best way to shake hands is a very important aspect of communication with others. When you begin your conversation, usually you start with a handshake and introduction or other pleasantries. If the handshake is weird or awkward, nothing else you say will matter. Shake hands with your right hand, grasping the other person’s hands firmly but not hard. Squeeze and shake their hand up and down a couple of times. 2. Let People See Your Hands – When you cross your arms, or stuff your hands in your pockets you not only look uncomfortable, but...

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Should You Charge for Your Webinar?

One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully. Define the Goal of the Webinar When choosing whether or not to charge for webinar, it matters a great deal whether or not you are trying to collect business leads versus whether or not you want to make money from the webinar itself as your business. If you want to get more followers, friends, likes, and email subscribers so that you can market other products and or services, then you should do the event free. If you want teaching at webinars to be your main source of income, then you should charge. Determine Your Budget The technology needed to charge for a webinar sometimes is more expensive than hosting a free webinar on Google Hangouts On Air, so you’ll need to figure out if the investment in a paid webinar is worth it to meet your goals or not. There are programs that you can use that make it simple to charge – for example GoToMeeting and also a system that works with Google Hangouts On Air called Webinars OnAir. Links: GoToMeeting –

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Norma Esler

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