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Blogging for Your Home Business

If you are considering building a home-based business, be sure include blogging for your home business as part of your plan.

Blogs really can be a great way to promote your business. They rank highly in search engines, they’re easy to promote, and they can be entertaining enough to gather a large following of people who look forward to reading them on a daily basis.

Keep Your Blog Fresh

One of the biggest keys to success when blogging is posting regularly. If you don’t post often enough, you likely won’t get much traffic, and people won’t come back for more. Posting frequently also ensures that search engines will see your content as up-to-date and relevant.

The more often you post, the more often the search engines will visit your site. This can mean more traffic for you since you will be closer to the top of page one when people run searches for your target subject.

Keep Your Blog Interesting

Another major key to blog success is creating what we call “sticky” content. This means you have to write in such a way that people will actually be interested in reading your material.

Your readers might not care about your cat, unless you’re running a pets blog. They want to read about things related to your particular subject.

You might occasionally post about family matters, or your dog, or your favorite restaurant as a way to connect on a more personal level with your readers, but most of your posts should be relevant your target audience.

Be Accessible Your Readers

Make sure you include a contact page so that your readers and potential customers can get in touch with you if necessary. Think of your blog as an interactive business card.

Even if your business has nothing to do with computers, people need to find you online. Search engines like Google and Yahoo have largely replaced the hefty Yellow Pages Book as the go-to source of information for anyone looking for products and services.

These days, a landscaper or a carpet cleaner needs a website just as much as a website designer does! Consider using a blog to promote your business, whether locally or around the world.

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