How to Use PLR Content in Your Article Marketing Strategy

Private label rights (PLR) content is licensed material that you can buy inexpensively with the rights to use it, alter it, and claim it as your own. Article Marketing is the idea of attracting potential customers to your website by providing them with the information they’re looking for to solve their problems. This gives you the opportunity to offer a paid product or service.

PLR is a godsend if you’re looking to keep your website up-to-date with fresh content. The big concern though, is that you must ensure that the PLR you choose is top quality. Our own HomeFreePLR has a variety of quality article and graphics packs to choose from.

Wherever you purchase, keep in mind that each PLR shop has its own rules. It’s important to read the licensing rights to make sure that you are permitted to use the PLR that you buy in the way want to use it. Each HomeFreePLR sales page and download page lists our policies clearly. You need to understand and honor the rules in order to make the most of your purchases.

Purchase Legitimate PLR

You can purchase PLR in a variety of places. If you do a quick search on Google for PLR or “private label rights” and you’ll see numerous results. It is important to find quality places to buy your PLR so that you don’t buy poor quality work or content that isn’t really PLR but stolen merchandise copied from someone’s website.

You can find a list of providers that I know and trust here on my PLR F.A.Q. page.

Change the PLR

It’s recommended that you don’t use PLR just as you got it if you’re going to use it for article marketing, or as blog posts or other content on your website. Instead, you’ll want to rewrite it and rework it to make it mostly unique.

This helps your readers get to know you which allows them to trust you, the services you offer, and your recommendations as a marketer.

While it isn’t the end of the world if you don’t make too many, or any, changes, you should always plan to contribute some original material.

Combine Several Articles

If you buy a group of articles on a particular subject, you can take some from one and add to another to create a completely new article. PLR is a great way to get good ideas on your topic for your niche, so as you go through reading the PLR that you bought, consider how you can change it, combine it, and make it new. The more original it is, the better.

Use PLR as Research

Consider using your PLR as an inspiration for your own unique articles. Well-written PLR will offer a great starting point to help you come up with ideas of original content for article marketing.

When you read the PLR on the topic you bought, you will come up with new ideas and new articles easier than if you started from scratch. So, as you are reworking the PLR, keep note of any new ideas that come up so that you can write even more articles.

Check out the shop HomeFreePLR to see what’s available in your niche.

In case you're curious, I started working online in 1997 - in the dinosaur days of the internet. My purpose here at HomeFreeMedia is to help YOU build the business of your dreams by developing and recommending top quality products and tools. This will also result in profit and affiliate commissions for me, so we both win!
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