Semantic search carries with it an issue with data because there is so much information out there now. It is harder and harder for people to find the information they want. Therefore, the information has to be categorized in a way that allows those who want to find something specific.
Because of all the noise online, search engines have developed semantic search to try to provide accuracy in search results for their audience. It’s up to us as content producers to understand that when we put out content, the goal is to ensure that it meets all four of the V’s of semantic search.
1. Volume – This is the amount of content that’s being pumped out to the web each day, whether it’s written content or another type of content and whether it originates from your website, blog, social media or someone else’s.
Let’s say that each day you write a blog post, and then you push it out to all your social media accounts. You also share an image of something relevant to your business such as an interesting infographic along with some blog posts that others in your industry have written.
2. Velocity – This is about how quickly the information that you pump out travels to different people. If you have a good list as well as active and engaged followers, it is likely your information is shared a lot.
But, if you have few followers, then it’s likely you’re not getting shared much. Being shared more shows Google Search how important your content is, which will signal to them to list it more often in their search results.
3. Variety – How much content is recreated due to your original content by you and others that you created speaks to variety.
For example, say you posted your mother’s recipe for cocktail meatballs, and then someone who read it also made them, they share the recipe on Pinterest with their comments, and Facebook with their comments, and they blog about their experience making your recipe. This shows Google that what you share is important because other people thought it was important.
4. Veracity – The fourth V is about how accurate the information is that you share, which speaks to your honesty and expertise in a particular subject. Google cares about whether the information you share is true or not and real or not, because their audience cares too. That’s why you won’t usually get search results that point to the fake news sites.
When you create content, be cognizant of the four V’s of semantic search so that you can take advantage of how this works in terms of what results search engines deliver to their audience. These things are far more important than stuffing a bunch of content on your website that happens to have the right keywords in it.
Instead, focus on using a variety of methods of getting your content into the hands of your audience, including paid media.
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