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15 – Start Small and Level Up
One of the best sales strategies for online entrepreneurs is to begin your marketing strategy small and gradually level up to a larger package of information. For example, a $7 product will bring in people who want to see what quality you’re offering. After they know your worth, it’s time to move up – offer an even larger and more informative package for $17, then $27 and perhaps throw in a recurring membership option as you raise your price to $47, $67, $97 or more. Never skimp on the lower-priced package. This is where you’ll nurture your repeat customers and get them on board for other promotions, so do your…
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14 – Don’t Be Afraid to Ask
The Problem Is Similar to Asking for a Raise Proving your worth to a boss is sometimes difficult when you work within a large company. You may rarely see or interact with the person responsible for giving you a raise in pay because there is a supervisor (or several) to contend with first. When you have your own business and offer a product or service for sale, you’re faced with a similar situation. A potential customer doesn’t see you researching and working hard on how to offer the best quality possible. Know Your Worth They don’t realize your worth – and unless you know your worth, you’ll never be able…
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13 – Steering the Tire-Kickers
Know Where to Direct Tire Kickers One way to turn freebie seekers into loyal customers is to try to help them without giving away your own products. There are many informative blog posts and free reports you can direct them to for a download and when they want to level up, they’ll remember you as a helpful resource. If your opt-in email lists contain freebie seekers who don’t add anything to your profit margin, quit paying to have them on your subscriber list. To weed them out, stress in your emails that you are creating a product or service for sale – and that it’s unique and informative. Offering an…
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12 – Freebie Seekers
There Will Always Be Freebie Seekers Some people just can’t seem to help themselves from wanting to haggle down the price of anything from a used car to a piece of penny candy. They can be difficult to deal with and you can choose to send them to other sites – or use some special strategies to turn them into paying customers. Freebie seekers are everywhere and in every line of business. They can test your patience and drain you of valuable time. No matter how wonderful your product is and how much effort you’ve put into it, the freebie seeker just seems to want it for nothing. Actually, they…
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11 – Knowledge is Valuable
Are You Afraid to Ask for Money? Have you ever had to ask someone to return a tool or other borrowed item? For most of us, it can be an uncomfortable situation – especially if you’ve already asked for it several times. Asking for money from a client or customer can also be uncomfortable, even though you’re providing valuable information. This is especially true for new entrepreneurs who may be unsure of the real value of the information they’re providing. The consequences include giving your information away for free – or at a highly discounted price – and never getting your business off the ground floor. You may wonder why…
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10 – Serve Your Customers Well
To Alleviate Guilt, Serve Your Audience Well As an entrepreneur, there are many tried and true ways that you can serve your audience and help grow your own business as well. You don’t have to feel guilty about your own success when you know your clients are receiving value for their money. One way you can know that your audience is benefiting from your efforts is to define your target audience. If you try to appeal to everyone, it’s like shooting an arrow haphazardly without really aiming. You’ll surely miss the target. Define Your Audience But when you have a particular group that you are going to serve, you’ll know…
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09 – Get Past Guilt and Shame
Do You Feel Guilty About Success? One of the worst things we can tell ourselves about accomplishments and success is that we don’t deserve it – and then feel guilty about it. These feelings may have been plaguing you since childhood and kept you from the success you’re very capable of. Rather than celebrating your success, you may feel unworthy or afraid that you’ll come across as bragging. But when you’re an entrepreneur and in the business of helping others, your accomplishments should be celebrated. If your potential customers don’t see you as a success, they won’t have much of a reason to follow your advice. You may even take…
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08 – Do You Need a Backup Plan?
You may be surprised to learn that many successful people never make backup plans. That’s because it’s not in their thoughts or vocabulary to fail. Backup plans tend to put failure in your mind rather than help you succeed with your first choice. It’s a big “if” that doesn’t need to be there. It takes time to make plans, and the more time you’re putting into a backup plan, the less time you’ll spend on your dreams and goals. Your backup plan will become your true reality and you’ll never realize what you might have done with your original plan for success. Another reason to steer clear of backup plans…
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07 – Keep Your Focus
When American swimmer Michael Phelps competed (and won) in the Olympics, he was truly focused on the task at hand. An interesting note to the swim competition is that Phelps’s closest competitor was caught in a picture turning his head and focusing his attention on Phelps during the swim rather than on what he had to do to beat him. Phelps’s competitor lost focus because he was more interested in how Phelps was doing. Losing focus on your ultimate goals and plans for success is a sure way to lose the momentum you’ve built and slip back into failure mode. Stay True to Your Plan Attracting wealth is best accomplished…
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06 – Eliminate Fear
After you define your wealth goals, the steps to achieve them should be at the forefront of your mind. You wouldn’t think of building a home without plans – and you can’t succeed at building wealth without plans. Stop thinking survival and start thinking in terms of building wealth. Many people have the mindset of simply surviving from paycheck to paycheck. Wealthy people are more focused on building prosperity and meeting goals for their future. Don’t Let Fear Hold You Back A fearful wealth mentality is also detrimental to your future success. If you focus on keeping your money safe, you’ll likely miss any opportunity that may come your way.…











