Don’t Miss Smaller Networks That Cater To Your Niche You know all about the big social networks like Facebook, Pinterest, Instagram, Twitter, and LinkedIn, but what about smaller networks that cater to your niche? You may not realize it yet but there are other social networks out there with a smaller number of users, such as Ravelry.com for Knitters and Dogster.com for dog lovers. Many marketers either don’t know about them, or they ignore them because they’re small. But because they’re so niche centric you don’t want to miss these smaller networks that cater to your niche. Additionally, within larger networks are smaller networks being created. LinkedIn.com, Facebook.com, and Ning.com…

Crafting Facebook Posts That Will Reach Your Audience And Get Them To Click Facebook, like most things online, changes all the time. Therefore, you must stay ahead of the crowd when it comes to knowing how to craft a Facebook post that will reach your audience and get them to click that will stand the test of time and algorithm changes. Use Images Properly Ensure that images are the right size and further the story in the information. On Facebook, if you’re going to use an image as an advertisement they prefer that there isn’t much text on the image so keep that in mind if you plan to use…

Do You Need A Facebook Page? One issue that often comes up regarding Facebook is whether you must have a Facebook Page when you already have a Facebook Profile. The answer is super short and sweet. Facebook’s terms of service forbid personal profiles from promoting, marketing, and advertising. But, you can do all of that on your page and more. Page Insights Facebook Pages have amazing (and getting better all the time) analytics that will help you get to know your audience better. You can use it to improve the information you provide based on what gets the best results according to real data instead of just basing it on…

Finding Your Tribe And Driving Traffic With Facebook Groups One of the hottest things to hit Facebook or the net in a long time is Facebook Groups. Facebook Groups are micro-communities that members of Facebook can create for free and control who joins and participates. Groups give you a wonderful opportunity to find your tribe and drive traffic with Facebook Groups. There are two ways you can use groups. Join groups that your audience enjoys, or create your own group that your audience will enjoy. In our opinion, you should do both. But notice the key. You want to join and create groups that your audience will hang out in,…

The 80/20 Rule Of Social Media Marketing For Traffic You’ve likely heard of the Pareto Principle. This is also known as the 80/20 rule. It basically means that 80 percent of any result comes from 20 percent of the work. You can use this idea to your advantage when using social media marketing for traffic. This is good news for people who become uncomfortable about promoting all the time. You can see this play out in large communities where only a small portion participates in discussions compared to how many members they have. You may have even seen it within your own marketing where 20 percent or less of your…

Pinterest Group Boards And How They Can Help You Drive Traffic One cool feature of Pinterest is Group Boards. Group boards are a wonderful way to drive traffic, engage with your community, and promote your brand. With group boards, you can reach more people who are subscribed to them, and give your pin a leg up by moving it up in the Pinterest algorithm so that more eyes get on your pins. A group board on Pinterest that you or someone else creates about one topic that many people can share pins too. To join a group board, you’ll need to be invited to contribute. You can ask to be…

With Instagram, It’s About The Hashtags Instagram is a visual social media platform that has taken the #hashtag to a new level after Twitter’s users started using hashtags to help index topics and identify topics of interest to different audiences. For example, if you create a special hashtag for a live event and ask participants to add this hashtag to posts about the event it makes it super easy to find all the posts about the event for those who remembered the hashtag. Instagram has taken the use of hashtags to a whole new level. Whereas you’re more than likely going to use one or two hashtags for other social…

Repurpose Your Written Content On Linked In There are so many places to put content to help drive traffic. Linkedin.com is no exception. Linkedin.com is a more buttoned-up social media platform for professionals so any content you publish on LinkedIn will get viewed and commented on by other professionals. Plus, people will click through to your profile to find out more about you thus helping you increase your traffic, get more conversions, and make more sales. Also, it’s so much easier repurposing on LinkedIn than anywhere else since the content doesn’t have to be original and unpublished. The great thing about LinkedIn.com is that the articles you publish do not…

Finding Affiliates & Creating JV Opportunities With Linked In LinkedIn is a very business-oriented social media network. Most people who are on LinkedIn are looking for business related opportunities as well as jobs. That’s a great opportunity for you if you need to find affiliates and joint venture partners. You can make amazing connections with serious business people on LinkedIn.com. To succeed with LinkedIn there are a few important steps. Complete Your Profile Completing your profile 100 percent will give you a lot better opportunity to attract just the right affiliates and JV partners. So, before starting your search, work on completing your profile. Get a professional headshot, and if…

Balancing Evergreen And Immediate Traffic For Long-Term Social Media Marketing Success When using social media to drive traffic it’s important to recognize that some activities provide short-term, quick bursts of traffic while others work for the longer term. For example, when you post something on Twitter, it runs through the feed and people either see it and click on it, or they don’t. When you put something on Pinterest it’s searchable for as long as it’s on Pinterest and will send traffic for the long-term. Ensure that you have a good mix of evergreen content and trending content with the focus primarily on evergreen content so that you can use…