Have you been thinking about what your dream life would look like? Maybe you’ve thought about being your own boss, about owning your own business, and being able to be in control of how you use your time and how you spend your money. Maybe you’re thinking about traveling. Maybe you’d like to have a portable business that you could take on the road so you could see the world and live that dream lifestyle while you build your business at the same time. Maybe you want to have more time in your life to spend with your family and, if that’s a priority for you, you’re going to need…

Your brand is sort of like your identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s minds in your absence. Done well, it will be memorable enough that people can’t shake it from their minds triggering them to think of you at the exact time they need whatever it is you have. Anything can be a brand. • Coffee • Mattresses • Underwear And… • People That means that you, yourself, may be a brand that stands out and gets noticed.…

Being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even inspirational to your audience. But it might also be off-putting to some, since talking about money is often seen as vulgar. In this case, though, it works to attract the exact audience they are after. Others will find other mentors, and…

It’s essential that anyone doing business online has a strong personal brand. But what if you’re not sure you have the time and skills to do it yourself? Whether you’re just starting to build your personal brand or are looking for a branding brush-up, hiring an agency could be the right way to go. Take Advantages of an Agency’s Resources You may not have the resources to tackle personal branding yourself. Most small business owners and entrepreneurs are up to their ears in their daily operations and barely even have time for strategic planning and other long-term issues. If you don’t have in-house staff to help, it may be easier…

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value is not in appearing to be a big company, but rather in just being you. And your personality shines through in a variety of ways. Your Authentic Voice How you speak and write and even how you act on camera or in an audio interview has the power to instantly identify you to your audience. You can see this in action if you scroll through…