Whether your business is brick and mortar or virtual, no real business happens unless somebody buys something. For that to happen, you need a tribe to sell to. Connecting with potential customers and engaging the ones you already have are very important aspects of business.…

Here’s my little secret. I am an introvert. Big time. Staying home is my favourite thing. I have fits of anxiety when I leave my house. It’s something you’d never guess if you ever saw me teaching a class, leading a worship service, or playing…

Have you been thinking about what your dream life would look like? Maybe you’ve thought about being your own boss, about owning your own business, and being able to be in control of how you use your time and how you spend your money. Maybe…

Your brand is sort of like your identity. It should be unique, easy-to-understand, and draw people towards you. Your brand is representative of who you are, sometimes without saying a word. Your brand may go ahead of you, trail after you, and linger in people’s…

Being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story? Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly…

It’s essential that anyone doing business online has a strong personal brand. But what if you’re not sure you have the time and skills to do it yourself? Whether you’re just starting to build your personal brand or are looking for a branding brush-up, hiring…

Here’s secret successful marketers know: customers don’t buy a product. They buy you. Your personality. Your experience. The unique qualities only you possess. There was a time when “branding” meant a corporate-looking logo and a slick catalog, but in today’s online marketplace, the real value…