The gestures you make with your hands sends a lot of messages to those around you. Sometimes you accidentally send messages that you do not want to send. Learning how to control your body language and what to do with your hands can make a huge difference and help you influence others during any conversation. According to the International Society for Gesture Studies (ISGS), speakers who gesture more develop more rapport and trust with their audiences. They’re seen as warm and trusting rather than stuffy and dishonest. Take some time to look at YouTube videos of speakers who are considered good. They use their hands to make points and to…

One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not to charge, you have to study the entire situation fully. Define the Goal of the Webinar When choosing whether or not to charge for webinar, it matters a great deal whether or not you are trying to collect business leads versus whether or not you want to make money from the webinar itself as your business. If you want to get more followers, friends, likes,…

Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it’s important to understand about human psychology and understand the place feelings play in a person making a choice to buy. While sometimes logic plays into a customer’s choice to buy, many times it’s feelings that feel like logic. Understanding the emotional triggers that can encourage buying will help you convert more leads into buyers. The feelings consumers have about any issue can be complicated but they are often based on just a few emotions such as fear, guilt and trust. People fear missing out…

With hundreds of thousands of websites, companies, and blogs, competition today is fierce – especially on the internet. The internet and most especially social media are responsible for creating waves of interest. With that in mind, it is important to know and study that competition fast and furiously. Rather than spend so much time trying to outsmart the competition, studying and making them your ally is a wise choice. Studying Your Competition Go on other blogs; check out their services and the quality of those services. They may have other products or services that you have not yet incorporated into your business model, for example: * EBooks * Videos *…

  Due to the advent of the internet, Wi-Fi and smartphones, and the increased ease of online shopping, many people are now using offline stores as showrooms – a place to view items in person before ultimately ordering them online. This can cause some issues for offline stores who have to not only demonstrate the products to the public, but can still potentially miss out on sales once the person leaves the store. Online purchasing affects stores and the local economy in a big way. Every dollar spent online is taken away from money that could stay in the community in the form of sales taxes collected as well as…

Having unique, interesting, compelling and fresh content on your website is important. The more useful the content the better, and the more often you can provide it the better. But, there are times you just get stuck for fresh content ideas. Let’s hope these ideas get you unstuck and the creative juices flowing. Use PLR You might wonder how in the world private label rights (PLR) content can provide “fresh” content. But, if you are stuck for topic ideas, downloading some PLR within your niche can actually get you thinking about your niche and your audience in a new way that you may not have considered. While you’re reading the…

One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not keep marketing to find new customers, but you should do all you can to nurture the existing relationship you have with current customers in order to increase sales. Here are seven ways to achieve that. 1. Offer Early Bird Sales on New Products – When you know that you’re planning the release of a new product, tease your current customers along the way about the…

A data feed is a file that contains relevant information about all a merchant’s products and services such as: * Name * Price * Page URL * Image URL * Description * Category * And more A publisher can put the data feed on their website using specialized code to “feed” the products onto the website for their audience to purchase. Inside the code, each category is generally separated by a | (pipe). Each line of code (if you used Notepad) would look like this: Name|Price Page|URL Image|URL Description|Category|More || Use two pipes to indicate an empty field and the end of the line. You don’t have to create the…

Put simply, multi-channel marketing is getting the message out about your products and services through many different methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will depend on the ways in which you sell your products as well as where your audience is located. The different ways you can market and sell products today include: * Retail * Web paged * Social media * Mobile commerce * Call centers * Catalogs (online and off) * And more… The benefits of multi-channel marketing are many, the main one being that your audience…