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Does Your Website Reflect Your Unique Selling Proposition?
There is more to designing a website than putting up something pretty. Your website needs to speak to your audience in a way that describes your business to them in the words they would use. It should reflect boldly your unique selling proposition (USP). What Is Your USP? This is something you and only you can do for your customer. For instance, perhaps you “…deliver widgets on time, every time, no exceptions.” A USP describes what you do in a unique way, describes whatever action you will do for your customer, with a guarantee, in a short, simple way that your audience understands. Essentially it says what makes you so…
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Eight Ways to Improve Your Affiliate Program ROI
Face it – the entire reason you have affiliates is to create a way to duplicate your efforts in order to sell more products and make more money. In order to do this you need to run a fair and honest affiliate program that focuses on your return on investment (ROI), the needs of your affiliates, and the pain points of your customers. This can be quite a balancing act. Here are eight ways to achieve just that. 1) Create Awesome Products – No matter how great everything else is, if you don’t have fabulous products that your affiliates can proudly support and get behind, you will have trouble making…
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Writing Copy for Social Media
When writing copy for different platforms, it’s important to take into consideration the mood of the social media network as well as your audience. The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not only that, you don’t want to put the same copy up everywhere. You want to be innovative and fresh on each platform that you place any copy. Here are some questions to consider. 1. What Platform Rules Exist? – Each platform has its own rules that you should keep in mind before you create the copy for that medium.…
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How to Clean and Organize Your Keywords for Daily Use
If you think that keywords aren’t important even today after all the search algorithm changes, you’re wrong. Keywords and keyword phrases are more important than ever. It’s still how your audience finds you, and it will be for a long time to come. It’s important to periodically clean and organize your keywords so that you can more easily use them on a daily basis when creating any type of content for your business. Find Keywords Using a keyword tool like Wordtracker or Google’s Keyword Planner you can create a list of keywords to use for your niche. When you first save the keywords you’re not going to worry much about…
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Growing Trends of Content Consumption
Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last year, consider whether or not it could be because your content is not useful, relevant, or available in all formats. 1. Mobile Consumption Is on the Rise – It’s been said many times in many places. If your website isn’t mobile friendly now, you’re going to lose out big time. More people are consuming content via mobile devices today than they are via PCs. Many work places have blocked certain…
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Questions to Ask When Evaluating Affiliate Networks
When you want to join an affiliate program it can be difficult to know how to choose the right affiliate network. Before you can even begin to choose, you really need to understand the right questions to ask when evaluating them. It’s an important choice to make and migrating to a new system isn’t always seamless. Here are nine questions to make the decision easier. 1) Does the network have an exclusivity clause? This is something you absolutely do not want. These clauses can reach far into the distance after your first contract is up, and can affect advertising and marketing campaigns that you want to run with other networks…
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Press Releases – Tips for Ensuring Your Topic Is Newsworthy
One of the best methods for getting the word out about your business is to send a press release. However, it’s important to know how, when, why and to whom you should send a press release if you want them to help your business. One way is to ensure that your press release topic is newsworthy. To ensure that your topic is newsworthy, consider the following: 1. Which Audience to Target To make your press release newsworthy you have to know what is news to your audience, and who distributes that news to your audience. Obviously, if your business is about technology you would not target the story to people…
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How to Grow Your Business with a Live Event
The main point of events that are designed to grow your business is to get more email list subscribers. Just like giving away a free eBook, eReport, or white paper can increase your list, so can live events. But often, live events attract a lot more people a lot faster than promoting a free PDF file. The reason is that live events are thought of as a lot more personal in nature, giving the audience a chance to interact with the movers and shakers within your niche, to hobnob with the experts, and to get personal attention. Somehow live events are just a lot more effective and personal than a…
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Who Uses Native Advertising and How
Businesses – from insurance companies to cleaning companies and many in between – use native advertising to make more sales and increase brand awareness. Whether you are a large or small business, you can participate in native advertising too. And you should, because it works very well to get the word out about your business. Here are examples of business who use native advertising, and how they do it. 1. Nestle Tollhouse – This Buzzfeed post is a sponsored post that Nestle contracted someone to write and then promoted on Buzzfeed. This post is a list of easy to make recipes using ingredients from Nestle Tollhouse. It is both an…
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How to Incorporate Social Marketing into Every Stage of Your Sales Funnel
Social media marketing is, or should be, at every stage of your sales funnel. The very first aspect of social media’s involvement in your sales funnel has to do with your website/blog. This is of course connected to all the various social media such as Twitter, Facebook, LinkedIn, Google+ and so forth – depending on your niche and the interest your audience has for a particular social media. No matter which type of social media you’re active with, social media marketing assists with every aspect below: 1. Awareness – Using social media marketing is a great way to bring awareness to your brand. You can use a multitude of different…
