Managing small projects takes as much work as managing larger projects in terms of what it takes to accomplish your goals. It might take less time since the project is small, but you have to put in the work required no matter how small the project is if you want to get good results. The most surprising mistakes when managing small projects are below, with tips on how to prevent them. 1. Not choosing the Right Project Management System Even with small projects it’s important to have and use a good system. It doesn’t matter if it’s an old-fashioned system using notebooks, Excel files, or your computer filing system. The…

Writing teasers is a very specific type of copy that can almost be considered an art form. You want to write clever headlines that get attention, but that don’t lie or mislead your audience. You just want to pique their interest so that they’ll click through and read the rest of what you have to say. The places you might write teasers are Twitter, Facebook, Pinterest, Google+ and other social media sites. You might even want a nice teaser in an email subject line. Under Promise and Over Deliver You don’t want to write a fantastical headline that promises the moon and the stars when you’re only going to give…

When you woke up this morning, what was your response to the alarm, or the sun, or whatever woke you? Were you excited to start your day? Were you irritated to be awoken? If you had the former response, it’s likely that you see opportunity in even the most mundane experiences. If you had the second response (assuming you did not have a late night), you probably are stuck in a rut. It’s time to get out of that rut and recognize that everyday experiences are opportunities in waiting. Be Present in the Here and Now This might seem like silly advice on the surface. But most of us are…

Gated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you understand which content is best for using this way and which content is not. Don’t Block Everything To use gated content best, it’s important that you don’t block every bit of your content to the public. If you do, you’re also blocking search engines, and you’re not giving your audience enough chance to get to know you so that they trust you with their private…

According to the Marketing to Women Conference, 85% of buying decisions are made by women. That means that appealing to women to purchase your product or service is a very important aspect of marketing online. With more than 94% of these women having access to the internet, it becomes clear that you need to appeal to women if you want them to buy what you have to offer. In fact, some people believe that even if you want the man to buy what you have to offer, you should appeal to their wives and mothers first. Women make up the majority of the online market with over 20 percent of…

Using private label rights articles (PLR) is a great way to save time and get your business off to a great start or moved up to the next level. You can use it to increase social media engagement, build your email list, and engage with your audience more than ever before. With PLR most of the work is done for you, but you do have to do a bit to make it work. To use PLR articles into social networking gold you just need to get started. Know Your Purpose Before you post anything on social media, be it PLR or your own posts, you should understand what the purpose…

The entire point of attracting prospects is to turn them into paying clients. If you have a prospect, it’s important that you start this process straight away. As a service provider, having clients is the way you pay the bills, and therefore you should always be working on gaining the next client, even when your client roster is full. Ideally, you want a waiting list of potential clients. That’s why you continuously build a list of prospects, but don’t wait until you need the client to fill a spot to start turning them into clients. Start from the moment they sign up for your list. If you do, when a…

Understanding what type of business you have is an important aspect of reaching the right audience, paying your taxes, and marketing and advertising your business. Many different types of businesses are available to choose from. But what type of business are you? Home-Based Business This doesn’t necessary mean you have a super small business; it just means that your operation is run from your home office. You can have many types of business within this category, from a really large business to a small one. Today, due to technology you can outsource distribution, marketing, advertising, and pretty much everything in between. Online Business An online business means that your business…

Private label rights (PLR) content is licensed material that you can buy inexpensively with the rights to use it, alter it, and claim it as your own. Article Marketing is the idea of attracting potential customers to your website by providing them with the information they’re looking for to solve their problems. This gives you the opportunity to offer a paid product or service. PLR is a godsend if you’re looking to keep your website up-to-date with fresh content. The big concern though, is that you must ensure that the PLR you choose is top quality. Our own HomeFreePLR has a variety of quality article and graphics packs to choose…

Twitter is a great platform for networking and getting to know new people online. But many people have said they are going to leave Twitter, or not use Twitter, and that it’s just not relevant anymore for them. The truth is, it’s not Twitter that’s the problem, it’s the users that are the problem. There is too much automation. Remember, social media is for engagement, and people who use Twitter for that purpose see great success. It’s those who have resorted to too much automation that have problems. Why Twitter Is Still Relevant and Useful Twitter is still a formidable social media outlet that small businesses should continue to use…