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Advanced Marketing Tactics That Every Business Owner Should Try
The old ways of marketing where you place an advertisement, attract consumers and make sales that easily are over. Today, marketing is all about, as Seth Godin says, “attraction and connections.” But, what tactics create the attraction and connections that get the results that you want (more sales)? Create Responsive Websites This is almost a beginner’s tip at this point, but just in case you have been around awhile and haven’t made the move, it’s time. It’s way past time. Your website needs to be mobile and it needs to be mobile now. People are using mobile technology more than they are using PCs today to access online information. Social…
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Email Marketing: Understanding the Law and Permission Rules
Once you start engaging in email marketing (that is, marketing your products and/or services through sending customers or potential customers information via email), it’s important that you understand and comply with the laws that have been created to protect you and the consumer. Remember that these laws protect both the business and the consumer. When you look at it that way it doesn’t seem as bad that there are laws regarding email marketing. Educate Yourself and Your Affiliates Read and get to understand the CAN-SPAM Act on the Bureau of Consumer Protection Business Center. This will help you enormously when you are creating your email marketing campaigns. The law isn’t…
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Engage and Attract with Targeted Content
You know by now that you need unique and regular content on your website and/or blog in order to get more traffic. But, did you know that you also need to be concerned with who you are targeting? You want to ensure that all your blog posts and all your content is well thought out, so that it attracts people who are ready to buy from you with a simple push in the right direction. Truly targeted content will attract, engage and delight your audience. To create amazing content that gets results you need to: Know Your Audience If you don’t know who your audience is enough to create in-depth…
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Eight Tools to Help You Manage and Distribute Your Data Feeds
There are many tools available to help you manage and distribute your data feeds to many different channels. The number of tools is almost endless, and what you choose will depend on your knowledge, skills, and how much you want to mess around with coding. Thankfully there are ways around worrying about code today, with shopping carts partnering up with data feed management creators to make their systems even more powerful. 1. WordPress.org – Great website-building technology that can be integrated with various plug-ins like Datafeedr.com to make your own online affiliate store selling items in any niche you like on your site. 2. Shopping Cart Technology – As an…
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Eight Email Design Trends to Watch
It’s important to stay on top of email design trends and other factors that can affect how well your email marketing performs. Email design isn’t just limited to what’s in the inbox either. It includes your call to action, what landing pages you send your customers to, and more. Pay close attention to the following email design trends. 1) Email Is More Visual Today, due to faster internet technology and smartphone technology, you can make your email messages more visual than ever. You can included images and even video, making the email that much more interactive and interesting to the viewer. 2) Responsive Design Is a Must It’s more than…
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Do You Really Have to Manage a Project When You’re the Only One Involved?
Project management is very important to remember, no matter how small the project. Even when you are doing a project alone, there are many aspects that need to be organized to keep on track of the project. Every project, even when it’s one that you’re doing alone, has very similar requirements – some more and some less, but they all have things that need to be organized. The very definition of project management includes organizing as an important part. Even when you are running a project alone you’ll need to manage the project in a way that keeps you on course to meet your deadline, and that requires organizing. Some…
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Are Press Releases Worth the Time and Effort?
One of the oldest marketing tools around is the old-fashioned press release. But, do they still work? The short answer is that if you have a newsworthy reason to issue a press release, then by all means you should do it. Press releases still have great value for many reasons. They still get results, although not always the types of result you might expect. Low Cost Press releases are still relatively low-cost ways to get the word out about a new product, service, or event. This is true whether you do it yourself or hire a service to do it for you. If you are choosy about when you send…
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Email Marketing: What Sets a Great Marketer Apart from a Good Marketer?
You’ve worked very hard to become a good marketer but you really want to take your work to the next level and become truly great. Being great requires effort, commitment and an understanding of what it takes to move beyond good to great. Let’s assume you know your audience, have a well-defined niche and you’re a good marketer now. To move from good to great, you’ll need to have the following qualities. Be Authentic and Real To be truly authentic you need to know who you are and what you stand for. Let other people do themselves and you do you. You’re unique as a marketer so once you find…
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Creating Inspiring Product Photos
If you want to sell physical products online at all, it’s essential to learn how to create photos that inspire the shopper to actually buy the item. Taking photos that get results requires practice, education, a little imagination and time. You can do it yourself, or you can hire someone. Probably at first you’re going to want to do it yourself to save some money. But, remember that you need to factor in your time. If you can make more money making more products while paying a professional to take the photos, you should at least consider it. In order to create inspiring product photos you’re going to need the…
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Common Mistakes Niche Marketers Make
If you are new to niche marketing, it’s important to understand that it’s a very profitable form of marketing. And if you’re failing, it’s not because niche marketing doesn’t work. It’s because you haven’t done the proper research, haven’t put into action the things you’ve learned, and likely you’re jumping from one project to the next without making the first one a success. Hint: If you own more than five domain names, but do not have even one profitable website, you’re probably making one of these three common mistakes. Jumping In Too Fast It’s imperative to first do research before jumping into any niche. You need to know who your…
