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The Lasting Benefits of Boredom
Every parent has heard the words “I’m bored” more than once. The more you scramble to keep them entertained, the more it feels like you hear them complaining. It can be enough to drive any parent over the edge. As parents, we usually wish we had some boredom in our lives. So how can you stop the complaining? Instead of scrambling to keep them entertained, consider letting your children be bored. It is a train of thought that many child physiologists are touting. Even super smart Apple creator Steve Jobs endorsed the idea, crediting his own creativity and curiosity to being bored as a child. Letting your children wallow in…
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Eight Alternative Ways to Get Analytics for Your Emails
Your email marketing software likely already offers some tremendous features regarding analytics. But, sometimes you determine that you need to drill down even deeper, or get some information that is not natively available with your particular service. In that case you have to find an alternative source to get the data that you need. Here are eight choices that you can try. 1) Litmus – This service lets you test and track your emails. You can preview emails, check spam filtering, run page tests, transactional testing and more with Litmus. For instance, do you want to see how your email looks across multiple email clients and devices? With Litmus you…
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How to Analyse Your Competition’s Social Media Efforts
One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make your business even more profitable. One way to do that is to analyze your competition’s social media efforts. Here’s how. Follow Them on All Social Media Accounts See how they are using each social media account to give information to their audience and how they get more followers. Does it appear that they are using automation software? Sign Up for Their Email List Email lists are a…
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Teaching Your Children to Be Peacemakers
As parents, we have an amazing privilege and responsibility to the world and our children. The things we model and teach our children will take many years, and last them through their lifetime. Even after they are gone, the legacy they leave will live on in people whose lives they have affected. Raising our children to be peacemakers should be one of our top priorities. If our children are knowledgeable, wealthy and popular, but have poor character, those attributes will benefit neither them nor anyone around them. The world is a testament to this fact. So how do we raise our children to become the kind of people who will…
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Expand Your Business with Webinars
Webinars, or online seminars, are live presentations that are just like in-person seminars, except they are done over the internet using technology. People can attend the seminar from home using their personal computer, and in some cases, even their telephone from their car if they want. This makes it possible for you to give a seminar on any topic without worrying about accommodations for the attendees. Online seminars can cut costs considerably. An online seminar can expand your business in a number of ways such as: Build Your Email List One of the best outcomes of hosting an online seminar is the fact that you can build your email list…
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Email Marketing – Content and Design Tips to Set Yourself Apart
If you want to create awesome email marketing campaigns that set your business apart from the rest, it’s important to take some time to learn what makes the content and design of your email marketing campaigns stand out. Your email campaigns should seek to: Provide Solutions Your audience cares about what’s in it for them. When you send them any information, it’s important that it provides solutions to problems that you know your audience has. Remember the “pain points” you discovered for your audience during your initial niche research? Use that information to give your customers and potential customers answers and solutions. Inform, Educate and Entertain Each email you send…
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How to Keep from Doing Everything for Your Child
We always want to help our children in every way possible, and this is a natural quality that is built into us from the moment we become parents. Growing up, our children need a lot of help and it is wonderful when we can assist them in their endeavors. There comes a point though, when a line is crossed that leads into the territory of too much help. Part of children transforming into responsible adults requires us to let them learn how to do things on their own. They might make some mistakes, but they need to grow and learn to become more independent. How can we as parents, stop…
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Eight Ways to Optimize Your Videos
Marketing with videos is an important part of content marketing today. It’s also a very effective form of online marketing that gets huge results. Your audience is more likely to share a video than a text blog, and much more to comment on it and interact with it too. But, if you want your videos to be found it’s important to understand how to optimize them. Here’s how: 1) Create Keyword-Rich Titles The keywords should be within the first three words of the title and should be an accurate depiction of what is included in the video. Don’t try to be clever with your choices of a title so much…
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Five Important Marketing Trends to Watch in 2016
All online marketers need to pay attention to trends in order to keep ahead of the marketing game. As technology advances, marketing tactics will naturally have to evolve. In fact, things change so fast that if you’re still doing the same thing you were just two years ago to market your business online, you’re not paying attention and you could be missing out on some great marketing opportunities. 1. Expect More Change in Search Engine Algorithms Google is still the number one search engine with over 66 percent market share. Therefore, it’s imperative to pay attention to the changes that Google implements in terms of their search engine algorithms and…
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How to Be Consistent in Parenting
The best parents are consistent parents. If you want to raise up children who have a good grasp on their emotions, who know how to stick to a plan and reach a goal and who have self-control then you’re going to have to demonstrate those qualities as well. In order to become a consistent parent it takes some thought and effort. Talk With Your Spouse The parents are supposed to be a united front to help the children know where the buck stops. If parents aren’t on the same page, your sweet innocent children will use you against each other. They’ll use the old tried and true divide and conquer…
