Why You Need Social Media To Get Traffic Marketers today have, right at their fingertips, a great way to connect with their audience that takes word-of-mouth marketing to a whole new level. It’s called Social Media. It’s an amazing way to get traffic if you know what you’re doing. The fact is, today, you need social media to get traffic. It’s simply become too big a part of our lives. The impact is probably just as big or bigger than Television was when it first came out on a wide scale. Consider this, 22% of the world’s population is on Facebook and if you’re in the US, 68% of adults…

The Big 5 Social Media Platforms You Can’t Ignore Social media has brought the internet alive in ways that most people didn’t even think would ever be possible. Even those of us who witnessed it happening sometimes feel surprised when we realize how much social media platforms impact our lives. Social media is used to socialize, get news, study a topic, and yes buy things. Witness the proliferation of live events within private selling groups to sell fashion, makeup, jewelry and even food. The best social media platform to use for generating traffic depends entirely on your audience. Where do they hang out? To know this, you’ll need to study…

Focus On The Platforms Your Audience Prefers Learning about all the various social media platforms can be overwhelming. You probably wonder how you’ll ever find the time to deal with them all. But, the thing is, you shouldn’t deal with them all, at least not until you can afford to outsource more. Instead, focus on the platforms your audience prefers. The best way to figure it out is by asking yourself a few questions. What are your objectives? Do you want to spread brand awareness, share interesting content, engage with people through live video, or something else? Knowing the goal can get you just a little closer to understanding which…

Why You Can’t Afford To Ignore Facebook One of the biggest social media networks is Facebook. More people use Facebook than any other social media platform in the world. In the US alone over 68 % of adults are on Facebook. What’s more is that they are there almost there every single day. People take their mobile devices to the bathroom and to bed to keep socializing. Your customers are literally able to communicate with you one-on-one in ways people never envisioned. Everyone is There The fact is, pretty much everyone is on Facebook. Over the years you’ve likely noticed that the old forums and message boards that used to…

Pinterest Is More Than A Social Network If you’re a casual user of Pinterest or happen to browse it for recipes, you probably think of Pinterest as a social network. But, Pinterest is really a search engine. It’s a visual search engine, but it is a search engine. Think about the fact that as of yet, Pinterest doesn’t offer as many engagement opportunities as Facebook. There is no chatting, and you don’t follow people on Pinterest to see what they’re up to in their personal or professional life. Instead, you use Pinterest to save things that are interesting to you, and then also search for things that are of interest…

Why You Shouldn’t Post The Same Thing Across Multiple Social Media Platforms Due to the proliferation of automation for social media platforms, a serious problem exists with how some businesses are sharing their information. Sadly, many businesses are doing a lot of extra work and losing some of the benefit of social media because they were trying to save time with automation. In fact, you might even want to choose one network to work on until you can afford to hire experts for each network. But if you are going to be on multiple networks you shouldn’t post the same thing across all of your social media platforms in the…

Let’s Talk About Social Media Graphics Every social media platform has different size suggestions for the graphics you post. They are continuously changing so it’s important to look at the platform you want to use so that you know the right sizes for everything from profile photos, headers, and ads. Having said all that, it’s my personal practice to use 1000×1000 images across all my social media. I don’t want to take the time to rebuild all my graphics. It’s also important to read the terms of service regarding where you get images, how you alter them with text overlays and more. Outside of that, there are some general things…

The Importance Of Being Consistent In Brand and Message Across Social Media Platforms Your brand, whether personal or business, is how other people view you. If you use the right methods, you can control the message and optimize how your brand is presented to others. This is called branding. If you want to be known as your brand it’s important to be consistent in brand and message across all social media platforms. Know Your Audience Everything you do starts with your audience, so it cannot be repeated enough. Remember just because you studied your audience last year doesn’t mean you’re done. Keep studying your audience. Consider that Dove has been…

Social Media Automation Dos & Don’ts Social media automation has a lot of lovers and haters. The main reason is that in some cases people go overboard with automation and never personally engage with their followers in any way. That’s not what automation is for. Automation should be used to rid yourself of repetitive tasks, but it should not end your physical engagement on each platform. Plan Messaging for Each Platform Feed When you create your content calendar in addition to the content you’re creating for your products and services, you’ll want to also create messaging for each platform in which you want to share that content. So, for example,…

Don’t Miss Smaller Networks That Cater To Your Niche You know all about the big social networks like Facebook, Pinterest, Instagram, Twitter, and LinkedIn, but what about smaller networks that cater to your niche? You may not realize it yet but there are other social networks out there with a smaller number of users, such as Ravelry.com for Knitters and Dogster.com for dog lovers. Many marketers either don’t know about them, or they ignore them because they’re small. But because they’re so niche centric you don’t want to miss these smaller networks that cater to your niche. Additionally, within larger networks are smaller networks being created. LinkedIn.com, Facebook.com, and Ning.com…