Social Media Management Platforms Compared Managing social media can become a full-time job if you try to do it without any sort of social media management tools. There are many options to choose from as well as many price ranges to choose from. Please note that the following information is always changing and could easily be out of date. HootSuite.com This social media management platform allows you to manage numerous social media accounts all in one dashboard. You can engage with your audience easier, as well as get amazing analytics plus of course topnotch security. Price: Starts at $19.00 a month. Features: Analytics, security, listening, engagement, scheduling, collaboration, listening. PostPlanner.com…

Why You Should Be Posting Multiple Times When it comes to using social media to build traffic to your website, products, and services, posting just once isn’t going to be enough. Instead, you need to post multiple times from different angles using different pictures. That’s one reason using social media management tools is helpful because otherwise, it could be a full-time job. More Engagement When you share updates more than once on each social media platform you’ll increase engagement exponentially because when it comes to social media most people just look at what passes their feed if they’re looking at it and never check past posts. When you share more…

Crafting An Effective Social Media Marketing Plan For Maximum Traffic This is a lot of work and a lot of little moving pieces. You can leverage your efforts and get the best result with a solid strategy, an effective plan, and the right tactics. You also won’t get sucked in and waste time when you have a plan. Let’s look at what a social media marketing plan for maximum traffic might look like. Update Your Social Media Platform Profiles Ensure that all your profiles are up to date and branding is consistent throughout all platforms. Don’t skim here because people will look at your profile and if it’s not up…

Keep Track Of Your Stats And Tweak As Needed You know what they say, right? Everyone has an opinion, and everyone has a nose too. When it comes to your business and trying to get more traffic using social media marketing it’s important not to simply rely on experts. The reason is, what works for one person may not work at all for the next. That’s why you want to always test, track, and analyze how well a tactic works so you can see for yourself the true results of any effort. All Audiences Are Different You can read all the expert advice that you want to read but the…

Let’s Talk About Social Media Advertising More and more social media marketing is becoming “pay to play”. As social media platform creators try to find more ways to please their audience while also balancing how people do business on their platforms they are seeking to increase the barrios to entry to cut down on spam and provide their audience with a better experience. Thankfully, social media marketing advertising works. You can run ads on most social platforms now but the best one to try out first is Facebook. The main reason is that you know for a fact your audience is there. In fact, more than a billion users can…

Converting Social Media Traffic When it comes to conversions what is counted as a conversion depends on what your goals were when you started the campaign. Whatever goals you set when you started using social media marketing to get more traffic needs to be specific and measurable. That means they have to have a number attached. That’s the only way to really measure something. For example, “I want to increase traffic by 50% in six weeks by posting daily on Facebook.” Here are some conversions you might look for: Likes – When you share something is it getting any type of engagement such as like’s? If not, why not? Is…

Social Media Is A Relationship Building Tool Social media is an amazing invention that puts word-of-mouth marketing on steroids. It’s like having a coffee shop, community center, and bar all from the comfort of your home where you can talk to a wide variety of people about almost any topic you can think of. That’s why, at its heart, social media is a relationship building tool. Building relationships online takes a little time and effort but the pay off is huge. Let’s look at some ways you can use social media to build relationships. Be Authentic No one likes to find out someone they admired lied. If you’re not running…

How To Deal With Negative Social Media Comments and Trolls As you become more popular you’re going to get more people who love you, but also more people who hate you. Some people don’t even hate you, they just like to be trolls. It’s important to know how to deal with these types of people so that you can use social media marketing to build traffic, make more connections, and increase your return on investment. Develop a Policy If you have many people helping you manage social media, you need to develop a policy. There is a difference between a troll and someone who has something negative to say. Therefore,…

Your Content Has Gone Viral – Now What? Every online marketer hopes that someday their content will go viral. When content goes viral that definition is different for everyone depending on how large their audience is now. For some having something shared 100 times is viral, for others 10000 times is viral. But, when your content goes viral what happens now? Are you ready for it? Nothing is sadder than having a situation occur that puts your business or name at the top of mind of a lot of people all at once only to have your website crash, your sign-up forms not work, or your shopping cart be a…

Wrap Up And Where To Go From Here What a difference 30 days of intense effort can make. If you stuck with us you likely have a lot of good news to share. Can you believe that today is the last day of the social media for traffic challenge? Time flies when you’re busy creating traffic. Let’s take a quick walk down memory lane and browse through all the different topics we covered over the past 29 days. Here’s a quick rundown: You’ve learned how to use social media to get more traffic, build relationships, and take your business to the next level. You’ve learned about the technology you can…