Sharing is at the heart of social media. It’s how participants start a conversation about something. They share it. But first, your content has to be worth sharing. It has to provoke enough thought about it for someone to like it, Google+ it and share it on other social media formats. But, how do you make sure you create content that is share-worthy?
Share Everything Yourself
First, get in the habit of sharing things yourself. Share your blog posts, your YouTube videos and any content that you create on your social media. How often you share something depends on which social media you are using. Remember that people are sitting in wait for your shares and they don’t typically scroll back to find out if they missed anything. Therefore it’s up to you to find out the best time of day to share, and how often to share, based on which social media you’re using.
Ask for Feedback
It’s bad form to come right out and ask people to like or share your content, especially on Facebook. You can, however, ask for feedback in more generalized ways. “What do you think?” “Can you relate?” “Agree or Disagree?” This invites interaction without actually asking for likes, shares, or comments.
Keep Your Social Shares Short
Twitter forces brevity, but Facebook doesn’t. However, studies show that shorter posts on Facebook get more shares than longer ones. So, use the ability to put a link to the main source of content in your shares and make your comments short on the actual social media. Make the comment get noticed by asking a question or asking for action with a headline that will get attention from your followers.
Pay Attention to What Your Share Looks Like
What does the viewer see when they see your share? Do they see an image that gets their attention? You can get great themed image packs for your social media at my Inspirational Graphics Shop.
Do they see words that make them want to read more? What exactly do they see on their end? It’s important to understand how size of images, and the automatic cropping of them on social media plays into whether someone wants to view or share your information or not.
Keep Your Audience in Mind
Finally, be sure that you’ve done adequate research on your target audience so that you know what they want. If you are not sharing the type of information your target audience wants, then you may end up with a lot of shares and likes from people who are the wrong audience. Keep your audience in mind for everything you do and you’ll be more successful in getting more shares with your social media.
Want to learn more about how to master sharing your content? Check out Syndication Optimization from Connie Ragen Green. Use Code: INDEPENDENCE to join in for only $99.
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