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How Women Respond to Your MessageĀ
/Since women make about 80 percent of all purchasing decisions, it’s important to understand who your market is as you seek to cater to the women in your audience. It honestly doesn’t matter if you sell motorcycles, dry wall, or digital products, understanding how women respond to your message should be an important aspect of any businesses marketing strategy. Unfortunately, most marketing out there either condescends to women, or just doesn’t understand women at all. They act like women can’t buy anything when in fact, women are doing most of the buying. Use Case Studies Women often like reading or watching true case studies of others using the product or…