When conducting keyword research it’s important to understand the different types of keywords that exist. You have broad keywords, long-tail keywords, negative keywords and more. Today we’ll go over broad keywords and how they are different from long-tail keywords. A broad keyword can be a keyword or phrase that is searched in any order, and the results can include any or all of the search terms entered. A long-tail keyword usually contains quotes around it and must be in order as listed to return results for that long-tail keyword. So, the same phrase can actually be both. But, often long-tail keywords are less common, more defined, and more specific. Example:…