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SMS Marketing Tools to Make Your Life Easier
SMS marketing is a great addition to your marketing mix. But if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate the process. The more you can automate, the more you can focus on true customer engagement and experience. That might sound counter-intuitive but the fact is, many messages should be automated while some shouldn’t. These tools will help make your life easier. Find tools that increase engagement rather than decrease it and you’ll have winning solutions that get real results. You want tools that offer features such as: Autoresponders – These enable your customer to respond to…
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How to use SMS to Launch a Product
SMS marketing is a flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who hasn’t experimented with SMS marketing, you’re missing out. One great way to use SMS is to launch a new product. Just like with email marketing, customers opt in to receive your text messages. As you build your list, you will send the customer or potential customer messages to announce new products, send them to a new website, and more. It’s not unlike email marketing but…
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SMS Marketing Ideas
There are many benefits to SMS marketing such as increased customer loyalty, wider brand awareness, improved customer relationships, better sales, and the fact that as far as marketing is concerned it’s an inexpensive marketing method. To get started with SMS marketing, you’ll want to get people to sign up. You can use all of the following ways to get people to do that: 1. Signage – If you have a bricks and mortar business, simply ask people to sign up, or put up a QR code that they can scan with their phone. 2. Radio – Yes, radio ads still work, and you can make it short and sweet by…
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Top Tips for Building a Powerful and Profitable SMS Marketing Campaign
SMS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices. Target the Right Audience You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want…
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Is SMS Marketing Right for Your Audience?
When embarking on any kind of marketing, the first thing you need to determine is if that method of marketing is right for your audience. If it is right, then you’ll need to determine how to get started testing your assumptions to ensure that your marketing campaign will work. SMS marketing is used by a variety of different types of businesses and in many industries successfully. Many business use SMS marketing very successfully, including: Retailers Restaurants Salons Grocery stores Bars Bakeries Bowling alleys Coffee shops Juice bars Wine bars Food trucks These types of businesses have been using SMS marketing with a lot of good results; they collect a customer’s…
