SMS marketing is a great addition to your marketing mix. But if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate the process. The more you can automate, the more you can focus on true customer engagement and experience. That might sound counter-intuitive but the fact is, many messages should be automated while some shouldn’t. These tools will help make your life easier. Find tools that increase engagement rather than decrease it and you’ll have winning solutions that get real results. You want tools that offer features such as: Autoresponders – These enable your customer to respond to…