Social proof is a concept in online marketing that individuals use to judge the reliability of a person or business online, and that search engines also use to improve page rank for any given website. Earning social proof is about building trust among customers and potential customers, as well as proving that you’re a reliable and honest business entity. Read on to see how you can harness the power of social proof to help build your business. Social Proof Starts with Being Social With the advent of social media like Google+, Twitter, Facebook, Pinterest and others, you can’t escape the importance of being social when it comes to online marketing.…