Whether your business is brick and mortar or virtual, no real business happens unless somebody buys something. For that to happen, you need a tribe to sell to. Connecting with potential customers and engaging the ones you already have are very important aspects of business. Social media is an effective way to shout out about your business, but there is no guarantees. There are times when the algorithm is not in your favour. Capturing email addresses ensures you have access to your clients anytime you want to connect.
Email marketing is an excellent way to:
- Offer freebies
- Establish rapport
- Share valuable information
- Keep conversations going
- Make offers and upsell
You may already know the value of email marketing but have no clear plan for how to manage it. There are simple ways to manage your email marketing and send the right information at the right time. With a bit of planning, you can:
- Establish rapport with new and existing customers
- Keep your tribe informed about current and timeless offers
- Reduce the number of hours you spend working on marketing
- Create one-and-done email marketing funnels
Note: These appealing aspects of email marketing make it possible for any business owner to work smarter rather than harder – which is an optimal goal.
Knowing what to send and when to send it is key to creating an effective email marketing campaign. Generally, a pre-planned marketing strategy is ideal. Developing an annual plan once per year is an effective way to create a structure for the year’s emails. With a core strategy in place, additional email broadcasts and promotions can be added to the overall annual plan with ease.
So, what information is best suited for an effective email marketing strategy? Here’s a short list:
- Free information that educates or entices customers to connect or buy
- Current news about your business and any special offers
- Information and products associated with the calendar year
- Corresponding or other products that can be sold alongside their purchases
- And more…
Marketing through email is an easy way to engage your customers anytime without being salesy or intrusive. An effective marketing strategy creates a comfortable and reciprocating relationship that builds over time and creates enduring relationships that last. With some pre-planning and solid content, you can sell product 24 hours a day and reduce the amount of time you spend working on and in your business.
Look for more in this series.
A Message from Norma...
In case you're curious, I started working online in 1997 - in the dinosaur days of the internet. My purpose here at HomeFreeMedia is to help YOU build the business of your dreams by developing and recommending top quality products and tools. This will also result in profit and affiliate commissions for me, so we both win!
Sign up here for news and special offers.
Please note that some products are not exclusive to HomeFreeMedia so that you don't make duplicate purchases.