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How to Incorporate Social Marketing into Every Stage of Your Sales Funnel
Social media marketing is, or should be, at every stage of your sales funnel. The very first aspect of social media’s involvement in your sales funnel has to do with your website/blog. This is of course connected to all the various social media such as Twitter, Facebook, LinkedIn, Google+ and so forth – depending on your niche and the interest your audience has for a particular social media. No matter which type of social media you’re active with, social media marketing assists with every aspect below: 1. Awareness – Using social media marketing is a great way to bring awareness to your brand. You can use a multitude of different…
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Which Is Better – Concentrating on One Project at a Time or Multitasking?
As a contractor you’re likely to be working on many projects together simultaneously. You might have five to ten clients with various projects at different stages. But, is it better to focus on one project at a time or multitask? Well, the verdict is in about multitasking: study after study shows that people who think they are good at multitasking really aren’t. Therefore, the real question should be: How do I handle multiple projects by multiple clients in an efficient manner? * Set Up a Workable System – You’re going to need a project management system of some kind, whether it’s a series of Excel spreadsheets and file folders on…
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Success Strategies to Meet Your Growing Content Demands
There is no way around it; content is the king of marketing. This is true for online marketing as well as offline marketing. It’s been true as long as marketing has been in existence. The only difference is that there are now more ways to get the information (content) out to your audience, and more ways for your audience to digest your content. Due this fact, your audience is hungrier for more content and information than ever before. Due to this information-driven economy, as you grow your business you will need more content. As you choose more channels in which to market, and more income models in which to participate,…
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Trends and Stats for Digital Magazines
There are many different trends and stats available for digital magazine publishers. It’s important to keep up-to-date on these trends and statistics so that you can stay ahead of the game and publish the best magazine you’re capable of publishing for your audience. It’s clear that things are changing in the publishing world due to the easy entry into publishing through the advent of digital magazines and the different platforms to publish them. 1. Paper Is Old School – While you may consider offering print on demand, the fact is paper is less and less cool and more and more old school when it comes to magazines. There is basically…
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How to Improve Project Management through Evaluation
Project management can help you with many everyday and long-term tasks and projects. But, like with most things, how you do project management can be improved. One way to improve anything that you do is through evaluation. The definition of project planning, according to Wikipedia is, “… the process and activity of planning, organizing, motivating, and controlling resources, procedures and protocols to achieve specific goals…” Evaluation – What to Consider When you read the above definition, one of the things that sticks out is the idea that project management is about “controlling resources, procedures and protocols.” The only way you can be sure that you are doing so is by…
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Tips from Successful EBook Marketers
EBook marketing is no longer a new thing. People have done it successfully. Now you can find experts who have already made all the mistakes to learn from them instead of trying to reinvent the wheel on your own. Part of what makes the human experience so unique in the animal world is our ability to keep and use collective knowledge. Follow these tips from eight successful eBook marketers. 1. Kristen Eckstein – Known as “The Ultimate Book Coach,” Kristen Eckstein recommends that new eBook authors just get started. She doesn’t buy the idea that you don’t have time to write an eBook. Most successful business owners have an eBook…
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Top Ten Creative Ways Your Business Can Use Mircoblogs
Microblogging sites are a great way to get more attention for your business. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and sweet. These platforms are great for engaging customers because they don’t force people to read long posts. Instead it does just the opposite and gets people’s attention quickly. Let’s take a look at ten ways your business can use these microblogs to…
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Tracking Your Niche Marketing Success
There is a lot more to tracking your niche marketing success than tracking your net income. In fact, it’s imperative if your want to improve your income that you track metrics outside of income. It’s the one way that you have to improve your marketing efforts exponentially. If you know where you are, you can figure out ways to get where you want to go. Set up a system that enables you to track various metrics. It will work better if you have a good schedule. Calendar it in, because if you don’t schedule in the paperwork it won’t get done. If this seems hard, consider whether or not it’s…
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Where to Find the Best Career Advice and Support
In business, we are trained to network. You have learned to network with influencers, network with movers and shakers, and network with those in the know. That’s all good advice. But, sometimes what’s left out is the importance of networking with your peers. Your peers are people at about the same level of education and experience as you that are in the same field of work as you are. However, often they have different experiences. It’s those differences that will help you get further in your career than you might think. The reason you’ll get the best advice and support from your peers is that: * Similarity Breeds Trust –…
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How to Turn One-Time Projects into Long-Term Clients
If you have a lot of one-time projects that don’t turn into long-term clients, it is important to look at how you are offering your services and marketing them. If your clients are happy with your work but don’t contract with you long term, or often ask you to do one-off projects at the last minute, there may be something you can do in terms of your marketing plan to eliminate this issue. Set the Tone for Not Taking Last-Minute One-Time Projects When someone contacts you for a one-off project, it is important that you take it if it’s something you do well and you have the time to do…
