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Top Tips for Building a Powerful and Profitable SMS Marketing Campaign
SMS can help you increase your marketing reach exponentially if you know what to do. Think about it – the customer has their mobile device with them all the time, and according to many studies the open rate for text messaging is over 97 percent. With results like that, you can’t turn down the opportunity to incorporate SMS marketing into your business practices. Target the Right Audience You want only people on your SMS lists who want to be on them. Get permission to market to them via SMS by being direct and up front about why you want their mobile number. Give them options so that if they want…
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Where Are We Seeing Native Advertising?
Today you can see examples of native advertising on many popular websites such as CNN.com, Huffington Post, The Onion, Fast Company, The New York Times and various local newspapers – as well as other popular online magazines and websites. The way you can spot native advertising is that it does not look like an advertisement or the old-fashioned advertorial. Instead it’s sponsored useful content that does not read as an advertisement but as useful content in and of itself that the audience will likely enjoy. There are some experts who do not believe that sponsored posts are really native advertising. They consider them regular advertising. Copyblogger’s Demian Farnworth is one…
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How to Hire a Content Writer
Producing content yourself can be difficult when you’re also trying to run an entire business. Thankfully, there are solutions to creating content that don’t involve you having to give up your main money-making activity, or miss time with your family. Instead of creating the content yourself you can hire a content writer to do it for you, as a ghostwriter. This means that they will take your ideas and create the content to your specifications, and you get to put your name on it as your own. Once you pay for the content, you own all rights to it and can do whatever you want with the content. However, before…
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What You Need to Know about Data Feed Automation
Data feeds are used for uploading and promoting products and services. A merchant uses data feeds, and many merchants allow affiliates to use data feeds to promote their products and services too. In some cases you need to download the data feed and clean up the code, then upload it to your own shopping cart or website using a plug-in like Datafeedr.com for WordPress. Some merchants, in addition to shopping carts offer code that you can slip into your site to automate the process so that you don’t have to mess with any code. Drop shippers offer automated data feeds, as does ClickBank and other online affiliate marketing sites and…
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Tips for Finding or Connecting with Your Niche
Pinterest is pretty much just like every other social network when it comes to being able to search the network for people to connect to. Only, it’s easier. Simply go to Pinterest.com and use the search bar to search any keywords or keyword phrases about people, places or things that you already know are part of your niche. Conduct a Search For instance, if want to connect with virtual assistants, just do a search for virtual assistant, choosing “all pins”. You’ll get a lot of results for that search. You can see amazing pins that other VAs have put up such as pictorial resumes, work samples, quotes and more. Choose…
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How to Go Local with Your Inbound Marketing
Inbound marketing is all about getting attention and making connections so that you can develop trust with your audience. Once trust is developed you can begin to communicate with your audience in a way that is open, honest and prosperous. They will trust you to lead them in the right direction with your products, services, ideas and recommendations. Today, inbound marketing is completed through the use of blogging, podcasting, videos, eBooks, eReports, email lists, search engine optimization (SEO) and social media. All aspects of content marketing is really inbound marketing. This type of marketing helps you get found, build trust, and convert sales. It doesn’t matter if you’re a local…
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How to Get More Value Out of Your Press Releases
Press releases are inexpensive ways to get the word out about your business and build your brand, but you can make each press release stretch further if you have a plan outside of random distribution. Instead, figure out exactly who you want to see it, target the words toward your audience and make it easy for the press to find you. Then, ensure that your press release includes thought behind it. Here’s how to get more value out of your press releases. 1. Add Important Links – While most links for online press releases are no follow, still include a link or two to your website and the product or…
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How to Survive During Slow Times
As a service provider or work-at-home provider who only gets paid when working, you’re going to have times that are slow due to your clients’ need to take a vacation. Everyone needs vacations, but you’ll need to be able to fill the void while they’re gone so that you still earn money even when your customers are on vacation. There are ways to fill the time and/or avoid the issue entirely. Ask for Advance Notice Put into your contract a request for a minimum of a 30-day notice if your client plans to take a vacation without continuing to pay you or provide work for you to do. Explain that…
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Top Questions to Ask before Launching Your Own Business
If you have decided to launch a business, you have made a very courageous choice. There are many things you need to know before launching a new business. There is inventory to take into consideration, initial start-up cost and upkeep, hiring employees, sales, marketing…and the list goes on extensively. Here are some top questions you need to ask yourself before launching your own business. Are you launching this business for the right reasons? Sometimes an individual or a group of individuals will launch a business because they think it is expected of them or because it is a family tradition to do so. Other reasons are simply for the monetary…
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When Life Throws You a Curve Ball – Blog about It!
It can be difficult sometimes to come up with a topic to blog about, but your life can also be your topic. It can even become your niche. Have you discovered you have a disease? Are you getting a divorce? Do you have a special needs child, or are you experiencing other turmoil in life that you are willing to blog about publicly? If you are going through something difficult, you can bet that other people are also going through the same thing. Bare Your Soul If you are willing to bare all and learn as you blog, blogging about the curve balls life has thrown you can not only…
