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Outsourcing Your Website Design and Updates
Creating websites that get results if you’re not a web designer can be done with the technology available today. You can use website builders, and even self-hosted WordPress to do it yourself. However, if you really want to leverage other people’s time so that you…
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Use Case Studies to Connect with Your Audience
Whether someone is selling laundry detergent, self-help books, coaching, or business advice, case studies go a long way to helping prove a concept and create new, satisfied customers. This, ironically, will produce more case studies. The whole concept of case studies is self-perpetuating and they…
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How Much Does SEO Matter to Your Business?
It’s always important to consider search engine optimization (SEO) when it comes to ensuring that you get the word out about your business. SEO is part of everything you do online. There is on-page and off-page SEO that every online and off-line business owner should…
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Illustrating Problems and Solutions through the Written Word
There is a certain power in visual communication that isn’t always present with just words. But, words are how we describe the visual elements, define problems, and develop and describe solutions – therefore, if you are mindful you absolutely can use the written word to…
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Online Tools to Help Manage Finances
Managing your business finances is a lot easier today than it was prior to the proliferation of online, cloud-based software solutions that can do everything from automatically posting transactions to figuring your quarterly taxes. There is a lot to choose from when it comes to…
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Ten Things You Want to Know about Your Competition
While it is important to evaluate your own business from time to time, it is equally important to evaluate your competition. Here are ten things you want to know about your competition. 1. Identify your competitors – The first and most important aspect of checking…
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Upgrading Software – Should You Always Do It?
One of the biggest questions many small business owners have is whether they should upgrade their software regularly. The answer isn’t as simple as you might think. When it comes to certain types of software you should upgrade it as soon as possible, and other…