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Should You Charge for Your Webinar?
One of the things you have to consider when you want to get into hosting webinars is whether or not to charge for your events. It’s not as simple as saying yes, or no, for everyone. Before you can decide whether to charge or not…
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Marketing to Your Target Audience’s Feelings
Targeting an audience based on their feelings is nothing new. Marketing has long been a cross between business and psychology. To be a good marketer it’s important to understand about human psychology and understand the place feelings play in a person making a choice to…
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Why It’s Important to Study Your Competition
With hundreds of thousands of websites, companies, and blogs, competition today is fierce – especially on the internet. The internet and most especially social media are responsible for creating waves of interest. With that in mind, it is important to know and study that competition…
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What Is Showrooming and How Does It Affect Retail Businesses?
Due to the advent of the internet, Wi-Fi and smartphones, and the increased ease of online shopping, many people are now using offline stores as showrooms – a place to view items in person before ultimately ordering them online. This can cause some issues…
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Simple Ways to Create More Fresh Content
Having unique, interesting, compelling and fresh content on your website is important. The more useful the content the better, and the more often you can provide it the better. But, there are times you just get stuck for fresh content ideas. Let’s hope these ideas…
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Seven Ways to Nurture Existing Customers to Increase Sales
One of the most important assets you have is your current customers. It’s much less expensive to keep your current customers and turn them into repeat customers than it is to go out and find more customers. This is not to say you should not…
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What Product Data Feeds Are and How You Can Use Them in Your Business
A data feed is a file that contains relevant information about all a merchant’s products and services such as: * Name * Price * Page URL * Image URL * Description * Category * And more A publisher can put the data feed on their…