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What Constitutes a Fruitful Task?
When people start their own business they often think it’s going to be all dollars and doughnuts, not realizing that it’s also work. To produce dollars to buy doughnuts, productive billable work will need to be accomplished, or sellable products will have to be made…
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The Right Way to Write Controversial Blog Posts
With most things there are right and wrong ways to do it, plus many variations in between. But, when it comes to writing a controversial blog post it’s important to keep your focus, base your opinion on facts, edit for clarity and mind the small…
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What Is Native Advertising?
You probably already know about native advertising, just did not know what it was called or how to get started, or why you should do it. There are three different types of native advertising, some of which you’ll be familiar with. 1. Open – You…
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How to Create Multiple Streams of Business Income
Just like investing, earning business income should not be done from only one source. When you invest, you choose a wide variety of different types of businesses in which to invest in order to leverage losses and keep them to a minimum. The same thing…
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How to Create Content that Works for Your Audience
Most marketing starts with content. It doesn’t matter what type of marketing you are doing; it all begins with content. Brochures, business cards, blog posts, articles, vlogs, eBooks, eReports, podcasts and so forth are all content. Content comes in so many forms ready for your…
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Link-Building Checklist for Beginners
If you do the same things over and over again it’s likely that you’ve developed a checklist. Many business people use checklists – from the realtor who sold you the lot to build your house on, to the builder who built the house, to the…
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How to Create a USP That Works
Your unique selling proposition (USP) explains to you and your audience why your products and/or services are preferable over someone else’s products or services. Figuring out and writing down your USP is an important part of helping you develop a profitable business. To be able…