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Why Your Business May Need a New Website
Many business owners build a website and then kind of forget about it. The website is nothing more than a brochure that people view online after seeing the URL on a business card or in a commercial. That’s unfortunate, because websites can work for you,…
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SMS Marketing Tools to Make Your Life Easier
SMS marketing is a great addition to your marketing mix. But if you really want to be good at it, like many other marketing methods it’s important to find tools that help automate the process. The more you can automate, the more you can focus…
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Benefits of Cloud-Based Software Programs
For a time, cloud-based software was known as “software as a service,” or SaaS. Basically cloud-based software is a business model that uses licensing and monthly fees to allow the users to have access to using the software on the owners’ servers. The user will…
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The Top Five Problems Small Businesses Face and How to Overcome Them
There’s nothing easy about starting your own business. The road to success is a bumpy one indeed and you’re sure to encounter some problems along the way. There’s no need to worry, however, because every problem has a solution. Just like anything else, building your…
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What Reaches and Motivates Men to Buy
When making purchase decisions, men tend to think logically. They determine that there is a problem, search for information, evaluate the alternatives, then make their purchase. Most men are motivated to buy anything based on a perceived need. Once they recognize the need or identify…
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Women Shoppers versus Men Shoppers
There is a saying that women shop, and men buy. This is somewhat true. Men are more likely to make a faster decision if they believe they’re getting a good value at the moment, while women are more likely to take their time understanding the…
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How to use SMS to Launch a Product
SMS marketing is a flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who…