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What Is Multi-Channel Marketing?
Put simply, multi-channel marketing is getting the message out about your products and services through many different methods. The goal of multi-channel marketing is to get the information into the hands of as many of your audience as possible. How many channels you use will…
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The Part Outsourcing Plays in Running a Business
Outsourcing is an important part of running a business efficiently, and it can grow and become more profitable over time. After all, you don’t expect a CEO to do everything on their own; instead they have assistants and experts to do a lot of work…
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What Is Earned Media and How Does It Apply to My Business?
There are three types of exposure available to marketers, namely “owned,” “paid” and “earned.” They are all important to the success of your business, but none is more important than earned media. Earned media is the best exposure you can hope for, and while you…
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Simple Ways to Back Up Your Opinion
Writing controversial blog posts can boost your blog numbers into the stratosphere, but sometimes not in a way that you’d like. For this reason, it’s important to properly consider the type of blog post that you want to write. You need to ensure that the…
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Marketing Strategy and Marketing Plan – What’s the Difference?
The best way to get strategy versus plan straight is to realize that you need to develop goals (strategy) before you can create a plan of action to reach those goals. First you come up with the strategy and goals, and then using the goals…
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How to Use Focus Groups to Your Advantage
Many large corporations use focus groups to create new products and services. They also use focus groups to improve on products and services that they already offer. Typically someone records the responses from a variety of individuals who have agreed to participate in the research.…
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Who Uses Pinterest?
According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of…