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What Reaches and Motivates Men to Buy
When making purchase decisions, men tend to think logically. They determine that there is a problem, search for information, evaluate the alternatives, then make their purchase. Most men are motivated to buy anything based on a perceived need. Once they recognize the need or identify…
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Women Shoppers versus Men Shoppers
There is a saying that women shop, and men buy. This is somewhat true. Men are more likely to make a faster decision if they believe they’re getting a good value at the moment, while women are more likely to take their time understanding the…
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How to use SMS to Launch a Product
SMS marketing is a flexible form of marketing which is very important today. People use their mobile devices continuously; many even taking them to bed with them. They eat with them and keep them by their side at all times. If you’re a marketer who…
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SMS Marketing Ideas
There are many benefits to SMS marketing such as increased customer loyalty, wider brand awareness, improved customer relationships, better sales, and the fact that as far as marketing is concerned it’s an inexpensive marketing method. To get started with SMS marketing, you’ll want to get…
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Tips for Recruiting Speakers for Your Webinar
The best way to host a webinar is to recruit speakers for it that have something to say to your audience that will resonate with them. They could be movers and shakers in your industry, they might be others with whom you work often, or…
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Tips for Marketing Your Seminar
Once you decide to have an online seminar, you will need to market it to make it successful. If you want anyone to come, you have to tell people about it. And of course the more people you tell, the more people who will sign…
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How to Double Your Seminar Attendance
Having an online seminar is a great way to market and grow your business. But, if no one shows up it can be pretty worthless. Sure you can record it and share it with others later, but in reality you want as many people to…