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Challenges of Multi-Channel Marketing
There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is – if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. Reaching more…
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Does Your Website Reflect Your Unique Selling Proposition?
There is more to designing a website than putting up something pretty. Your website needs to speak to your audience in a way that describes your business to them in the words they would use. It should reflect boldly your unique selling proposition (USP). What…
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Eight Ways to Improve Your Affiliate Program ROI
Face it – the entire reason you have affiliates is to create a way to duplicate your efforts in order to sell more products and make more money. In order to do this you need to run a fair and honest affiliate program that focuses…
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Writing Copy for Social Media
When writing copy for different platforms, it’s important to take into consideration the mood of the social media network as well as your audience. The standards for email copy, website copy, and social media copy are different and there are things you should think about…
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How to Clean and Organize Your Keywords for Daily Use
If you think that keywords aren’t important even today after all the search algorithm changes, you’re wrong. Keywords and keyword phrases are more important than ever. It’s still how your audience finds you, and it will be for a long time to come. It’s important…
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Growing Trends of Content Consumption
Understanding where your own audience is in terms of these trends is important. You can use Google Analytics to find out what devices your audience is using to consume your content. If you’ve had a drop in visitors the last year, consider whether or not…
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Questions to Ask When Evaluating Affiliate Networks
When you want to join an affiliate program it can be difficult to know how to choose the right affiliate network. Before you can even begin to choose, you really need to understand the right questions to ask when evaluating them. It’s an important choice…