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How to Write Effective Teasers
Writing teasers is a very specific type of copy that can almost be considered an art form. You want to write clever headlines that get attention, but that don’t lie or mislead your audience. You just want to pique their interest so that they’ll click…
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How to Use Gated Content to Generate Leads
Gated content is content that is only available to readers who agree to provide some information in exchange for reading the content. This could be an email address, cell phone number or other information. To use gated content for lead generation, it’s important that you…
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How to Turn Everyday Experiences into Opportunities
When you woke up this morning, what was your response to the alarm, or the sun, or whatever woke you? Were you excited to start your day? Were you irritated to be awoken? If you had the former response, it’s likely that you see opportunity…
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What Reaches and Motivates Women to Buy
According to the Marketing to Women Conference, 85% of buying decisions are made by women. That means that appealing to women to purchase your product or service is a very important aspect of marketing online. With more than 94% of these women having access to…
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How to Turn PLR Articles into Social Networking Gold
Using private label rights articles (PLR) is a great way to save time and get your business off to a great start or moved up to the next level. You can use it to increase social media engagement, build your email list, and engage with…
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How to Turn Prospects into Paying Clients
The entire point of attracting prospects is to turn them into paying clients. If you have a prospect, it’s important that you start this process straight away. As a service provider, having clients is the way you pay the bills, and therefore you should always…
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What Type of Business Are You?
Understanding what type of business you have is an important aspect of reaching the right audience, paying your taxes, and marketing and advertising your business. Many different types of businesses are available to choose from. But what type of business are you? Home-Based Business This…