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Marketing Strategy and Marketing Plan – What’s the Difference?
The best way to get strategy versus plan straight is to realize that you need to develop goals (strategy) before you can create a plan of action to reach those goals. First you come up with the strategy and goals, and then using the goals…
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How to Use Focus Groups to Your Advantage
Many large corporations use focus groups to create new products and services. They also use focus groups to improve on products and services that they already offer. Typically someone records the responses from a variety of individuals who have agreed to participate in the research.…
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Who Uses Pinterest?
According to Pinterest demographic data, almost 70 percent of their users are women between the ages of 25 and 34, and about half of them have children. Pinterest users spend about 15 minutes using the service every single day. Pinterest users share a variety of…
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How to Create More Efficient Marketing Systems
The more you learn about marketing, the better you’re going to become at it – provided you know how to take what you learn and turn it into a system. Every time you do something you will become better if you know how to evaluate…
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How to Demonstrate Respect without Opening Your Mouth
According to anthropologist Edward T. Hall, up to 60 percent of all human communication is non-verbal. Understanding this fact will help you learn how you can demonstrate respect to others without ever opening your mouth. This is a great skill to learn because the more…
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The Effect Your Opinion Has on How Your Products and Services Are Perceived
When you create a new product or services, do you do it by committee or do you simply create it without any input from others such as your colleagues, contractors, and current followers and customers? It can be fun to be in creation mode. You’re…
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Why Create a Digital Magazine?
Before you create a digital magazine it’s important to understand why you are creating it. A digital magazine is good for some businesses but not for everyone. There are a few reasons to create a magazine and you’ll need to choose which reason – or…